Congress Keynote

Ruedi Baur


Ruedi Baur was born in Paris 1956 and spent his childhood in France. He trained as a graphic designer with Michael Baviera in Zurich, Switzerland. The Franco-Swiss designer returned to France and founded his first studio in Lyon in the early 1980s. Initially focusing on cultural projects, he principally designed visual concepts for various museums. Baur developed a parallel activity of curating design exhibitions, first with the Project Gallery then Design at La Maison du livre, de l’image et du son (The House of Books, Image and Sound). Towards the end of the 1980s, Baur developed design projects for major Parisian art institutions including the Picasso Museum, the Louvre and, in particular, the Pompidou Center. Baur designed the complete wayfinding and identification system for the Pompidou Center’s reopening in 2000. He brought the separate fields of architecture and urban development more closely together through his interventions in identification, guidance and scenography of institutions and their political territory.

Baur developed this multidisciplinary design specificity, creating the intégral network of studios with Pippo Lionni and Philippe Delis in Paris, Zurich and Berlin.